The SuperMotocross League and Progressive Insurance announced Thursday a multi-year exclusive sponsorship surrounding the SuperMotocross World Championship Finals, fueled by Monster Energy. Progressive will become an official sponsor of the SuperMotocross World Championship Finals starting at zMAX Dragway in Charlotte, NC. Progressive will title the Holeshot as the Progressive Holeshot at each post-season event and become an integral part of the FanFest experience.

“As the country’s leading motorcycle insurer, we’re continuously looking for different ways to reach and engage riders and the cycle community,” said Eric Doubler, Progressive Recreational Lines Business Leader. “We’ve seen the passion and enthusiasm riders, fans and the SuperMotocross community possess, and we’re excited to collaborate with the league and see that excitement first-hand.”

The Progressive Holeshot will be seen on the track and in the television broadcast at each post-season race. Holeshot winners will be tracked through the post-season, with a 450 and 250 Progressive Holeshot winner being crowned in Las Vegas for their cumulative performances across the finals. The Holeshot is often considered the most critical point of a racer’s start out of the gate, the first rider to cross the Holeshot stripe across the first turn is the winner of the Holeshot in that race.

“We’re excited to welcome Progressive to the SuperMotocross post-season and look forward to working closely together on their incorporation into our live event and fan experiences,” said Dave Muye, Vice President of Global Partnerships for Feld Motor Sports, Inc. “Progressive’s involvement in the SuperMotocross industry continues to grow, and we’re pleased to take their presence to another level in the biggest championship environment of the year.”

Progressive will also be present throughout the Friday Fan Zone and Saturday FanFest experience each week with numerous activations and fan engagement opportunities. SuperMotocross fans can learn more about Progressive and its offerings each week by visiting them in FanFest on both Friday and Saturday with the purchase of Friday Fan Zone ticket and Saturday event ticket or visit progressive.com.

The SuperMotocross World Championship Finals are set to take place starting this Saturday, September 7 with SuperMotocross Playoff 1 at zMAX Dragway in Concord, NC, followed by SuperMotocross Playoff 2 at Texas Motor Speedway in Fort Worth, Texas on Saturday, September 14.

The SuperMotocross World Championship takes place at the Strip at Las Vegas Motor Speedway in Las Vegas on Saturday, September 21.