Atlas is proud to announce the first step beyond category defining neck braces, with the launch of new Traction & Traction Enduro boots. Atlas Traction is a premium entry level boot for the masses. Tough enough to meet the demand of racers and weekend warriors alike.

Super lightweight modern design with molded sole, velcro-free closure for ease of use, full coverage protection, and super comfortable memory foam surrounding the ankles.

“This is truly a boot that meets the needs of all riders and racers, and we think you’re going to love it. It is an incredible value compared to the similarly priced competition, and in today’s world that is something we think many customers are looking for.” - Brady Sheren, CEO

Traction & Traction Enduro boots are available now for $199.99 USD / $249.99 CDN, and come in Adult sizes 7-13, with MX or Enduro sole options. SHOP NOW

Keep an eye on Atlas throughout 2025, as there will be many more product launches on the way!