As you might have noticed, famous neck brace company, Atlas has joined the MXlarge team and we are excited to have them as one of our new advertisers. The history of the great company you can read below and watch out for a lot of information on their new products coming in 2025.

Brady Sheren (Co-founder and Inventor of the Atlas Brace™) and Brad Mclean (Co-founder and President) both grew up racing MX and in the motorcycle industry, their fathers both were Icons in the Canadian motorcycle industry; Brady’s father, Rick Sheren was the founder of R&M Motorsports, President of Tucker Rocky Canada, Mechanix Wear Canada, and SIXSIXONE Canada during his 30 year industry career.

Brady had a very prestigious career as a top Canadian MX racer, racing in both Canada and Supercross in the United States, and is now transferring that experience over to designing innovative products made to fit racers needs.

Brad’s father Bill Mclean was a multi time Canadian MX national champion and founder of Pacific Yamaha in Vancouver, BC. Pacific Yamaha went on to have a multi-title winning Canadian MX team in the late 90s and early 2000s. Brad also has many years experience as a Professional Canadian MX racer, race team manager, retail shop employee, and sales associate at SIXSIXONE Canada.

Chadd and Cameron Cole have a similar story, being the sons of Eddie Cole who was the founder and President of Answer Products, Protaper, Manitou, SIXSIXONE, Tag Metals, Sunline, and Filtron. Both Chadd and Cameron were introduced to the motorcycle industry at an early age, and continue to be heavily involved year after year.

Brady, Brad, Chadd, and Cameron are also the founders and owners of Matrix Concepts. Matrix was launched in 2009, and is now in over 30 countries and is used by nearly every professional Factory Race team in the USA.

Find out more here about Atlas: Atlas Brace